Talking about UX writing
I participated in a small, virtual UX Forum hosted by Joe Welinske over at Blink UX. The day-long forum was made up of presentations and interviews on a variety of UX-related topics. I shared a ...
Continue ReadingQuirky subject lines & CTAs
When I first got hired at InVision, my manager sent over a book. It was Everybody Writes by Ann Handley. Not even a year later, Ann was reading my copy—and tweeting about it 🙀. Here's a ...
Continue ReadingNaming UI kits
InVision set out to produce a regular stream of ready-to-go assets for product designers. Kit 1, Kit 2, Kit 3 is boring, so I led naming for each release and created a simple set of ...
Continue ReadingValentines for designers
InVision’s weekly email newsletter is known for out-of-the-box subject lines and punny CTAs. For Valentine’s Day, I wrote this subject line: Roses are #FF1919, violets are #1C86EE. This issue had an above-average open rate and ...
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