When I first got hired at InVision, my manager sent over a book. It was Everybody Writes by Ann Handley. Not even a year later, Ann was reading my copy—and tweeting about it 🙀.
Here’s a look at what made this possible. Sometimes I wrote subject lines and button text for the Clark-from-InVision newsletter. Ann, and lots of other people, regularly tuned in to that weekly digest and took to Twitter to celebrate (or complain about) the CTAs.
Thankfully, Ann was a celebrator.
